Content strategy

The message you communicate through your website is critical to convert your visitors into customers. Your site should be consistent with your values and expectations of your target client groups in order to help them obtain easily what they are looking for on the site.

Our expertise in user experience approach will support you in:

• defining the goals of your site;
• identifying the expectations of your target;
• defining the information architecture;

Mock-ups

To organize content in a screen and to provide the most effective means to accomplish its goal is not easy. The expertise of Promexis in ergonomics and user experience guarantees that the required information is provided using simple and effective interactions.

Promexis assists you in:

• designing screen layouts;
• defining appropriate interactions;
• Writing specifications of realization;

Assistance in project management

From the definition to the implementation of your website many steps are performed and decisions must be made with your web agency. Promexis accompanies you up to its line-up, monitoring the implementation of your site and guaranteeing an optimal result within your budget.

Promexis assists you in:

• monitoring the website development;
• analyzing the quality of deliverables (graphical design, web pages);
• analyzing the written content.